Nowadays, most people listen to music via digital streaming. According to statistics, about 85% of all album sales in the United States in 2020 will be due to streaming. As a result, Spotify playlist placement is one of the most effective ways to expose your music to a larger audience. It is a completely revolutionary method of organic music promotion.
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What Factors Influence Spotify Playlist Placement?
Spotify playlist placement is the process of selecting tracks for placement on playlists belonging to a specific genre while taking into account the preferences of the target audience. When Spotify or a curator selects your track, it is added to the appropriate playlist to ensure maximum exposure.
If you are a new artist, playlist promotion is an excellent way to gain recognition and success. Millions of people follow the most popular Spotify playlists. Smaller ones, on the other hand, can attract thousands of listeners. If you are an independent musician, Spotify music promotion through playlisting is critical.
According to Spotify, you cannot buy your way onto a playlist. As a result, anyone who provides such a service outside of the platform is considered a scammer. There are, however, relatively legitimate playlisting services known as curators that offer playlist placements on Spotify and assist musicians in achieving success.
As a result, there are two ways to promote your works via Spotify playlisting: submit the tracks to Spotify and request playlist placement, or use the curators’ fee-paying services.
Using Spotify to Place Playlists
Spotify for Artists offers the most convenient playlist placement options. One of its most important services is direct playlist pitching.
The procedure is straightforward. To begin, sign up for Spotify for Artists and navigate to the “Upcoming” tab. You can choose music for playlisting here, but be cautious because Spotify may only allow you to submit one track at a time.
You should also keep in mind that you can only pitch music that has not yet been released. You have at least 7 days before the release date to pitch the music. It is preferable to pitch your track for Spotify playlist placement many days, if not weeks, before the music is released.You should keep in mind that Spotify managers receive thousands of such submissions every day. So the more time they have to properly place your track, the better.
Fill out all of the required information for the submitted music. After you begin the process, you will be required to fill out a special form, so make sure to include all pertinent information. Spotify may require additional information in order to match your track with an appropriate playlist. Details can be about a genre, mood, style, emotion, or anything else you think is important.
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How Should You Handle Independent Curators?
Independent Spotify playlists can be quite popular. The curators who create them can be from large media companies, industry professionals, or simply Spotify users and music fans.
You should conduct research before approaching a curator about playlist placement. Look through existing Spotify playlists to see which ones might suit your sound. You can choose a curator based on your playlist placement preferences.
Then, you can conduct a Google search to contact a curator. To contact the curator, you can see an email address and the author’s name. If the service provider is large, you may also see a contact form to fill out. Write emails consistently and clearly, but keep them brief. Include links to your Spotify music. Your curator must understand who you are, your music, and what you are requesting.
Based on your information and preferences, the curator will create a promotional campaign. They begin the playlist placement process by distributing your track to the entire network of independent curators. They will include your song in their playlists and distribute it to potential target audiences. The results will be visible in a few days. Your track will receive more plays and likes, increasing the number of people who follow you. Your listener base will begin to expand. After the campaign ends, you will receive a detailed promotional report for all submissions. It will also include all links to playlists, blog mentions, additional information, and accurate numbers demonstrating successful promotions.
Final Words
Indeed, Spotify is an excellent streaming service that allows artists to pitch their work for playlist placement and promotion. You may initially believe that you are not getting the expected results. Continue to wait. Every day, it receives over 20,000 submissions and the same number of listings from independent curators. A few days of waiting are worthwhile in exchange for a successful playlist placement and increased value in the eyes of your followers.
