As an entrepreneur, you know that every business operates differently. Just like no two companies are the same, there is not just one way to market a company either. This means that when it comes to hiring an SEO marketing agency for your business, you need to make sure they will help your particular industry and needs.
A marketing agency can be a huge asset to any company looking to grow its online presence. But how do you know if they’re right for you? We have created this list of questions you should ask before hiring an SEO marketing agency.
Table Of Contents
Read on to learn.
1. What Kind of Content Do You Produce?
Content is king, and without it, SEO is not possible. This means that when selecting an SEO agency, you need to make sure they offer content services.
You want content that will be engaging and informative. You need a team that can provide high-quality articles, blog posts, or ebooks on relevant topics related to your business’s field. The kind of content that attracts potential customers and keeps them engaged with your company.
Content marketing can be an extremely powerful tool to use for your SEO. It attracts organic traffic from search engines, which can increase a business’s rankings in SERPs. Content that provides value to a customer’s life drives conversions.
Without good quality copy, people won’t read through information quickly and get what they need from your site. This leads them to go looking for information elsewhere.
2. What Kind of SEO Techniques Do You Offer?
There are various SEO techniques used to rank content in search engines, and some work better for certain industries. So, knowing the strategy your SEO marketing agency is using can be a deciding factor when choosing one for your company.
They should be open about what techniques they use so you can make an informed decision. Some of the most effective SEO techniques include:
On-page SEO: This is the process of optimizing your website for search engines by getting rid of duplicate content and implementing appropriate keywords.
Off-Page SEO: This includes things like building links from other websites to yours.
Keep in mind that the SEO industry is constantly changing. It’s important to make sure your SEO marketing agency stays up-to-date with the latest techniques.
Check out this SEO services Orlando, FL, provider for the most effective SEO techniques.
3. How Do You Report Success?
Do you have metrics in place for measuring how well campaigns are doing? Remember — it’s all about ROI (return on investment).
A good agency will have some sort of system for measuring success that is both qualitative and quantitative. You can then see how your campaign has been progressing against the goals set out at the start.
Keeping track of metrics is a great way to help you improve SEO performance. Some key website performance metrics include:
- Impressions: These are the number of times your site is being accessed.
- Clicks: The number of times users click on links to your website from other sites, ads, or search engines.
- Visitors: These numbers reflect the total visitors that visit your site in a given period.
- Sessions: This metric reflects the average number of page views per visitor during each session on your site.
And these are just some of the metrics your SEO marketing agency should report to you. There are many more, and some of them may be especially important to your business.
4. What SEO Tools Do You Use?
SEO companies can use different tools, depending on the industry. For example, an SEO marketing agency that focuses primarily on local businesses would more likely use Google Maps or Yelp to help them get started with ranking a company higher than its competitors. A larger SEO marketing agency may be focused on social media and influencers, so they’ll need other tools like Buffer or Hootsuite.
SEO tools help websites rank higher in the search engine results pages. Knowing which tools your SEO marketing agency uses can help you understand how they’ll rank your company and if it’s best for what you’re looking to achieve.
5. What Do They Prioritize?
SEO isn’t just about ranking higher on Google by getting more backlinks or doing an update; it’s about driving traffic to your site. When choosing SEO services, make sure the agency focuses on what matters most: converting visitors into leads or customers so you can see real results in the form of revenue.
A good marketing team is a strategic one, so you’ll want to know that they’re thinking about the big picture. You need the agency to focus on how your company can grow in terms of products or services by optimizing the content on your site.
6. What Is My Role?
There are many ways to get SEO done for your company, but not every way is right. The best marketing agencies have a process that includes input from you.
But even though you should have input in the process of your SEO strategy, not everyone wants or needs to know every detail about what’s going on behind the scenes. The key is finding a balance between being too hands-on and letting go entirely.
For example, some businesses might feel more comfortable with monthly reporting. In contrast, others prefer weekly meetings for updates. Either way, they need regular communication so they can stay up-to-date on their SEO progress.
Find out how much involvement makes sense for you before finding the right SEO agency.
Hire the Right SEO Marketing Agency
There are many SEO marketing agencies in the marketplace. It can be difficult to know which company is right for you and your business goals, but that’s why we’ve provided this list of questions to ask before hiring an SEO marketing agency. We hope these answers will help you better understand what it means to do good digital marketing work.
If you want more information about business marketing, check out our other posts.