There’s no denying the importance of SEO for your business. In today’s competitive market, SEO is more important than ever. However, SEO can be difficult to do effectively because many ranking factors generate high organic search results.
Link building is the most important and often overlooked aspect of SEO. If you don’t include link building in your overall SEO strategy, you’re missing out on a big business opportunity.
Here you will learn the importance of link building and how you can deepen your SEO strategy through earned links.
Table Of Contents
What is Link Building?
To put it simply, link building is the process of getting other websites to link to your website. Links are a means for users to navigate between pages on the Internet. Search engines use links to crawl individual web pages and crawl links between entire web pages. Links also drive referral traffic and increase your site authority.
To be honest those in the know are aware that building organic links can be a difficult and time-consuming process. Despite its merits, many people avoid or try to shorten the process by using black hat tactics to gain links. If you care about the strength of your website and your business, you should only commit to the process of obtaining high-quality links rather than resorting to unfair tactics that could ultimately ban the site. Your web ranking research results.
Why Link Building is So Important to SEO
Because Google’s algorithms are so complex and constantly changing, links remain an important factor in how every search engine determines which keywords web pages rank for.
Link building is the most important tactic used in SEO because links signal to Google that your site is a quality resource that deserves to be cited. In turn, sites with a lot of backlinks tend to get higher search rankings.
There are several important aspects to keep in mind when building links. You should know that not all links are created equal. For example, a link from an authority site like The New Yorker will have a bigger impact on your rankings than a link from a small or newly built site. You should only focus on getting links from sites with higher domain authority than your site with a decent number of backlinks.
How Do You Get Sites to Link to You?
There are many strategies to get external websites to link to yours. Here are a few examples:
- Utilizing a link outreach service: While there are many ways to try out link building yourself, many people tend to rely on the help of a link extension service or a link extension agency. In most cases, relying on an affiliate service is a sure-fire way to ensure that links are made. At Perfect Link Building, we rely entirely on white-hat link building tactics, maintaining the integrity of our clients and ensuring that all links are of high quality.
- Content Creation: Unique, high-quality, engaging content that encourages others to link to your site. This makes it easier for people to find your content, make sure to promote it through email marketing and social media
- Ask for links from your friends and network: Link building can be as simple as asking friends and people you work with to link to your site. However, it is important to stay within the parameters of your industry or niche. Always keep in mind that relevancy matters.
- Ask for mentions and reviews: You should always put your products, services, and website in front of industry leaders and influencers who are likely to give you social media mentions, and a feature in their blogs or content.
Conclusion
No SEO strategy is complete without link building. While link building is recognized as one of the most difficult and time-consuming SEO tactics, it can help your website rank significantly higher, bringing you more traffic and growing your business dramatically.
To do this effectively, working with the experts is better than wasting time, money and resources doing it yourself. If you need SEO link building services in Canada, Perfect Link Building is the solution.
